Before investing months building something, validate it in two weeks with real research and a working prototype, not with intuition.
Understand whether the need really exists. Market research or interviews depending on the case, defining the core flow, the ideal user, and which metrics matter.
A working prototype (front end and basic back end) of the flow or flows needed to validate the hypothesis, defined during research, with automatic usage-metric tracking built in.
A real working prototype, plus a report on how to test it: what to look at, how to read the metrics, and a suggestion of who to ask and how.
Testing with real users (the client runs it with their own network)
Flows or features outside what was defined in the initial research
Final product visual identity
Development of the final product
